A series of new esports initiatives taking place at Lambton College will bode well for both the program’s growing reputation, its students, and competitive gamers.
As the gaming and esports industry continues to expand, the popular Esports Entrepreneurship & Administration program has also focused on growing its profile by creating a network of relationships with key businesses and organizations across the esports ecosystem.
Since the program launched three years ago, Esports Program Coordinator Matthew Hutchinson along with Esports Coordinator Tony Frangis have developed a variety of connections throughout the North American Esports gaming industry.
Most recently, Lambton College has been invited to join the Board of Advisors for the North American Collegiate League (NACL), an American-based, non-profit esports and entertainment organization that hosts video game tournaments and league play for universities and colleges featuring scholarship prizes.
The College also recently completed its first esports-focused research project with external partner ProGuides, a subscription-based program featuring online training for gamers. Players who subscribe to the service receive access to intensive, on-demand coaching from a variety of pros and personalities across top esports titles. As part of the collaboration, ProGuides has agreed to provide free accounts to all members of Lambton’s Varsity Esports team.
Vancouver-based Adamas Esports Training & Performance Ltd. has also developed a groundbreaking partnership with Lambton College. A global leader in measuring and training esports performance, the company works with professional Esports teams across the globe and recently teamed up with Lambton – the company’s first-ever partnership with a post-secondary institution. Over the next year, Lambton and Adamas will collaborate on a series of projects including esports-specific performance research, the facilitation of an esports performance camp which took place in fall 2020, and in utilizing the company’s expertise and services to enhance the performance of the College’s Varsity Esports team. To learn more about Adamas, go to adamasesports.gg.
Lambton’s Esports program was the first of its kind at an Ontario college and features a diverse course lineup consisting of business, sports marketing, ethical leadership, audio and video editing, and social media courses. Additionally, the program features four distinct esports-specific courses (one per term) that help students develop a strong foundational knowledge of the emerging esports industry. To learn more, go to lambtoncollege.ca/esea.
Students interested in learning more about the program and these growing initiatives and opportunities are encouraged to attend Lambton’s upcoming Virtual Open House, taking place on Saturday, November 21 from 10 a.m. – 2 p.m. Guests of the online event can expect to attend various live-streamed information sessions on topics such as student services, campus life, financial aid and multiple program sessions hosted by Lambton faculty including representatives from the Esports program. To prepare for the event, go to lambtoncollege.ca/openhouse.
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